7 ways to improve your website organic click through rate

Digital Marketing has many concealed algorithms which are important to grow your business. One important or I would say the most important part of successful digital marketing is to get organic click-through rate.
If you are already having your website but your click-through rate is less, then there is a problem, you are not having the correct amount of traffic on your website. Conversely, operating on your click-through rate is a useful way of increasing your search rank. The data suggest that improving organic CTR by 3 percent will move your site up to one spot in the Search Engine Result Page (SERP).
Google Rankings and CTR are bonded with each other if you are managing all the algorithms of Google relevancy factors, but lack in Click Through Rate then automatically your ranking will be decreased. Vice-versa If you are having a high click-through rate then your website rankings will dramatically increase. Though it is not a direct ranking factor surely it is an indirect ranking factor.
So now let us understand the genuine 7 ways through which we can improve website organic click-through rate.

1) Research Better Keywords:
You have to be smart enough to place the right keyword on your website, or blogs. Well researched keywords should be added, and long-tail keywords must be added. Long-tail keywords help in getting more traffic and thus will improve your website’s click-through rate. People tend to search for a long description of their query on the search engine. So if you are up with their solution you need to add that long-tail keyword on your website.

2) Post Images:
Images play a very crucial role in generating organic click-through rates. Statistics suggest that by using good images in your emails the ctr increases by up to 45%. Posting images will increase your engagement on social media. Over 90% of the digital marketing business uses visual images to increase ctr of the website. So try to post more images that are interactive, engaging, and original.

3) Title format should be simple:
The title is the very first thing people see when they search. Very rightly said ‘The first impression is the last impression’ so be very selective in placing the right title for your blog. You have to make it appealing for the users and also somewhat suspensive, so people will immediately open and your CTR will boost. You can also place your company’s name or brand’s name somewhere on the title, be it in beginning or at the end so that it will increase your visibility and branding.

4) Have descriptive URLs:
Users will notice URLs on your search engine result page (SERP). URLs should always be descriptive and the right keywords should be placed in the URLs.
This is a very important feature of Google’s ranking. Microsoft has discovered that using descriptive URLs are 25% better than using general ones.
When publishing blogs or web pages you can further improve your URLs by adding categories, subcategories in link structure.
Having a descriptive URL will increase the click-through rates of your website.

5) Improve Meta Descriptions:
A meta description is the description of your web page or blog which is present below your title and is seen on the google search results. It is the next very thing that a user will see after the title when your web page is seen on the search result.
To improve ctr results, you need to improve and place meta description very accurately. Meta description allows you to write 160 characters and you need to use it wisely. You should also set a custom description for enhancing click-through rates.
You should use words that are emotional and connect to the users, using such powerful words will help you in gaining traffic on your website.

6) Improve Site speed:
When you have managed to draw users to your website, the next critical thing is your website should load on time. If your website takes a longer time then that click is not counted, people will go and see other websites or bogs.
The site loading speed should be appropriate for a mobile user too, as now most people engage through their mobile phones which have a slower internet connection than your desktop.
Site speed is directly a ranking factor for Google to rank your website. Thus by sorting the loading speed of your site, you will end up getting better ranking and increase in organic click-through rates.

7) Increase ctr by analyzing:
To increase your CTR first you need to analyze what and which are the areas you can improve. You can use a lot of tools for this, Google Analytics is one such tool.
When you use Google Analytics first go to acquisitions, then search consoles, then queries. It will show you which queries led to your website. The report will show the clicks, impressions, CTR (click-through-rate), and Search Engine Result Page (SERP) position. It also shows bounce rates, sessions, conversions, etc. You can analyze all the valuable data and improve your website wisely.
You can clearly get information about the pages which are not getting any traffic and pages which are generating more ctr.

Now that you have learned the seven most fundamental ways to improve website organic click-through rate, start practicing. It is very important for a business to grow its brand visibility and improve sales.
As mentioned before CTR is also an indirect factor of Google’s Ranking. So by improving ctr you will also make your ranking better.